Happy New Year

I think it’s wonderful how excited everyone gets at the start of the new year. The energy, the enthusiasm, the hope for making the next 365 days better than the last. Every year we talk about how much we want to achieve, how much we want to change, how much better for ourselves and others we want to be. Any my hope is that we actually do what it takes to achieve that change. Hope without action is just that, hope. Not change.

Action is what creates change. Newton said it well, “For every action, there is an equal and opposite reaction.”

Energy is neither created nor destroyed, it merely changes form. Food going into your body gives you energy to move and live and breathe just as gas in a car gives it the ability to drive. Reading books creates new connections in your mind, as does prayer and meditation. What are you going to feed yourself these next 365 days in order to achieve the goals and outcomes you want for the future?

Without small, dedicated action on a daily basis nothing great was ever achieved; and that’s what it takes. Small, dedicated actions and decisions. Every. Single. Day.

Set the goal, figure out what you can do on a daily basis and start there. The big goals are too overwhelming when trying to accomplish all at once. Start small and big things happen. Call it the snowball effect. When you see an avalanche you get overwhelmed with the power and greatness of it all. But how did that avalanche begin? It probably took much longer than you realize…with one snowflake. Over time, more snowflakes accumulate, pack in deep and keep packing until all it takes is a small puff of wind or a pebble to set the entire thing downhill. And how did it all start? One tiny snowflake, barely big enough to feel on the tip of your nose.

So start today, January 1, 2017, or whenever you happen to read this and do one small thing, every single day. Just one small change. That’s it. Develop that new habit. Just one at a time.

Try this one on for size:

One serving of vegetables at any meal. Veggies. Every. Single. Day. Veggies on the side, salad, casserole, more stuff on your burger. It doesn’t matter how small, it matters how often. More vegetables will give your body more nutrients and minerals that will give you the strength to take the next step on your journey.

As the saying goes, “How do you eat an elephant? One bite at a time.”

Here’s to a wonderful new year and all the best to you and yours. Go Forth.

Why Marketing Means Lifelong Learning

Bill Peck, SeattleU MBB, Winter 2010
Bill Peck at the Scorer’s Table as the Game Director for SeattleU Basketball, Winter 2010

To be a good marketer you must have a love of and passion for learning. Anyone involved in revenue generation must have some interest in learning, adapting and change. Society changes, trends change, people change. If you’re not actively involved in staying up on the latest trends, newest music or what people are interested in, you are quickly falling behind. In this digital age, things come up quickly and sometimes pass even more quickly than they arrived. If you’re not aware of these major shifts and how they fit into the bigger picture, then there is very little chance you’ll be able to capitalize on what is happening in the market place in terms of where your customers are located and what drives them to consume your product.

Marketing happens at the intersection of quantitative and qualitative research, or at least it should. It mixes the hard data of trends, time lines, and numbers with the creative and design processes involved in how we present our products to the marketplace.   Data collection and data mining go right along with the aesthetic presentation elements of whether or not your consumers are clicking and paying.
In looking at the sports and entertainment landscape, and specifically in college athletics, we work year-round to make sure our products, tickets and promotions are ready to go year round. We’ve got teams in season 9 months out of the year with something going on just about every weekend during that time. Gone are the days of an “off-season” – just as athletes specialize from a young age and train in the same sports for their entire lives, so must we work just as diligently and with as much focus on winning. Without everyone on board this ship, we won’t get there together – and it takes all of us.
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Go Forth!